Interview...

 Increasingly used, the Datamatrix code has many advantages. Read more by Imaje’s expert Laurent Martin.

Why use a Datamatrix code?
This bi-dimensional barcode is best against counterfeiting. It allows the identification of the product by lot or by the unit and guarantees both effective internal and external tracking. Even if the printable space on the packages is becoming increasingly small, a Datamatrix code has a data storage capacity of up to 72 characters in just 6x6 mm. It can easily be read even if it has been partially damaged or if the print contrast is limited. Recognized by the GS1 norms, it has become a standard international barcode used worldwide.

What sectors use it?
The aeronautic and automobile industries have already adopted it for its internal security traceability advantages. On the other hand, the luxurious goods industry has adopted it for its anti-diversion properties. In this case, the products are identified by the unit. On an everyday basis for example, the code can be found on a phone bill.  But overall, it is for the pharmaceutical sector that it has done the most. For example, it is commonly used by the IFAH (International Federation for Animal Health) to code veterinarian products. Also, for human medicine this time, the EFPIA (European Federation of pharmaceutical industries and associations) highly recommends the use of this code on all medicine boxes before 2010.

What has Imaje done to develop its use?
To start, Imaje worked with the IFAH to find the most appropriate code for product tracking. Once the decision was made, Imaje took part in the development and test process in an industrial environment. Since, Imaje has been working to improve the quality of the printing of the Datamatrix code to increase printing speed while keeping high readability rates regardless of the technology used (inkjet, thermal transfer, laser, etc.).

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